Sharon named in 50 Most Stylish New Yorkers: 2012 Edition

A rabbi, a rapper, and an NBA All-Star all walk into a bar – scratch that – a photography studio in Chelsea, and what happened after was anything but a bad joke. Typically a Mecca of models, muses and maniacs, the StyleCaster studio transformed into an unprecedented melting pot of New York’s 50 most stylish, reminding me why this city and its residents are so damn cool.

To clarify, we did not select individuals for this feature based upon whose closets were bursting with couture or collections fresh off the runway, but rather by those whose style continues to keep us inspired, surprised, and let’s be honest, a bit jealous. Our roster includes New Yorkers from various walks of life (and boroughs), running the gamut from fashionista to food trucker and rocker to reporter.

SHO me the whole story

Sharon Featured on The Coveteur

Sharon Ainsberg is co-founder of SHO + Company, a bi-coastal fashion, lifestyle and entertainment agency specializing in celebrity and influencer integration for global brands. Her closet is mindblowing. Her apartment is adorned with photos of Iggy Pop (she cast him in the John Varvatos campaign), and she’s the proud owner of a one-of-a-kind Thomas Wylde bag (it helps if you’re friends with the designer, non?). While her house may be a carefree zone, and pretty much anything goes, there’s one rule that she abides by (so much so that these little words of wisdom are found in a needlepoint framed right above her toilet): “PLEASE DON’T DO COKE IN THE BATHROOM”. Amen Ainsberg…show ‘em who is boss.

SHO me the whole story

Sharon Featured in I Want to be Her!

Hometown: New York City

Self-described Style: “If New York, London and Paris had a fashion baby, that would be me.”

Beauty Secrets: “La Prairie all the way – especially the 3-Minute Peel once a week – keeps my skin glowing.”

Style Icons: Stella Tennant and Lou Doillon

Favorite Designers: Isabel Marant, Martin Margiela and Phoebe Philo

SHO me the whole story

Soul Cycle interviews Sharon about bicycles and fashion

Name: 
Sharon Ainsberg

Occupation: 
Co-founder SHO+CO, a bi-coastal fashion and entertainment agency specializing in influencer and celebrity integration for global brands.

What are you wearing? 
A Spring & Clifton Baja jacket, a layered cashmere and cotton long sleeve tee by Majestic Paris and my favorite SoulCycle tank underneath. Lulu lemon leggings and Isabel Marant classic Beckett sneakers.

How do you define your style? 
“Disheveled Chic” is probably the best way.

SHO me the whole story