SHO+CO consults and secures celebrities for the covers and inside features of various global publications on an annual basis. This gives us an “insider’s view” and a head-start on talent forecasting, making us uniquely positioned to “tip-off” our clients to the superstars of tomorrow, as well as the most relevant stars of today.
MUSIC LICENSING AND BOOKINGS
SHO+CO researches, proposes and negotiates the best music licensing rates, as well as live performances from artists around the world. Our extensive relationships with recording artists, managers, attorneys, record labels and music publishers enable us to find the best music for a specific brand’s campaign or event.
SHO+CO applies our same expertise of providing exposure for brands to online publications and influential blogs, as well as original content strategies with key influencers for brand websites. SHO+CO creates and produces original online content with brands via our agency partners. From original content like short films, online commercials and shoppable videos, our digital media partners work with us from ideation and inception, through to execution.
SHO+CO has close working relationships with the most desired key digital influencers and VIP clients globally. We conceptualize digital campaigns based on a brand’s goals and thoughtfully distribute messaging, helping to reach consumers. We work collaboratively with talent to create authentic digital content that aligns with the brand’s core messaging and drives measurable results. From Instagram to in-store events, we carefully select and implement creative initiatives to drive awareness, traffic and consumer engagements.
SHO+CO casts and negotiates contracts for celebrity ambassadors and spokespeople for global fashion, beauty and lifestyle brands. We build programs for our clients that supersede the “antiquated” model of just “sitting for photographs” for an ad campaign. We instead work with our clients to build lasting talent relationships that resonate more deeply and authentically with the consumer. We simplify the process, ensuring our clients obtain the best candidate for the most competitive rate.
SHO+CO is renowned for our ability to conceptualize and implement creative and original initiatives on behalf of our clients. These event initiatives enhance and broaden the profile of a brand globally. We are one of the leading agencies in securing talent for global events, maximizing PR value of celebrity attendance, and negotiating all services of talent therein. We handle all celebrity attendance top to bottom, from red carpet/talent arrivals to on-site talent PR photo opportunities, press requirements and interviews.
SHO+CO’s licensing division empowers our clients with an understanding of the multi-faceted licensing process. SHO+CO secures celebrities or designers to collaborate or create additional lines for existing brands.
SHO+CO takes an expert approach to VIP Services from dressing celebrities and influencers to the successful integration of a brand’s product into the lives of each person. Our vast relationships with publicists and stylists and our longstanding presence as a leader in the LA market make us an exceptional partner in this arena. From strategic gifting programs to carefully editing our clients’ collections for the celebrity marketplace, we are able to service our clients seamlessly on both coasts.